The brief was to explore the rituals of football fans. A familiar theme in many ad campaigns.

So, we had to go a little further, as far as fans go to help their teams win. Like growing extra fingers to cross and kneeling til their knees cry.

Something that might seem impossible for a major brand like Coke to approve and air in more than 20 countries. But guess what? It’s possible. Take a look.

CCO: Pancho Cassis, Saulo Rocha ECD: Ricardo Franco